Objective

Europe’s leading villa rental business challenged us to demonstrate how social media could improve SEO, reduce reliance on Google ads and drive new business.

Activity 

  • Development of a fully formed social and digital strategy
  • Development of an integrated travel blog
  • Aggregation of blog content to Facebook and Twitter.

Result

  • We’ve worked with Vintage Travel for over 10 years
  • The blog generates a substantial proportion of the website’s organic traffic
  • The blog and its content has added a substantial additional worth to the business
  • Branded social media channels are key lead generators for the business.