Objective

We were asked to digitally support Melia’s sponsorship of one of the world’s biggest tennis tournaments. This needed to generate reach and engagement via a variety of social channels.

Activity

  • Development of a fully formed social media campaign strategy
  • Development and delivery of an integrated campaign, spanning 2 months, involving Facebook and Twitter.

 Result 

  • Reach approaching 5 million
  • Engagement of 10,000
  • Influencer outreach secured on 20 key portals reaching 20 million users per month.