We were asked to digitally support Melia’s sponsorship of one of the world’s biggest tennis tournaments. This needed to generate reach and engagement via a variety of social channels.
- Development of a fully formed social media campaign strategy
- Development and delivery of an integrated campaign, spanning 2 months, involving Facebook and Twitter.
- Reach approaching 5 million
- Engagement of 10,000
- Influencer outreach secured on 20 key portals reaching 20 million users per month.