London’s oldest and most exclusive luxury pawnbrokers saw the opportunity to grow their brand with the assistance of social media. Our task was to deliver a content strategy that would drive lead generation for the loan business, position Suttons and Robertsons as an industry leader and increase product sales.
After thoroughly researching the market we delivered a bespoke social marketing strategy with an emphasis on content marketing.
- Development of branded social channels
- An ongoing social media content strategy, some of which was inspired by pawned items!
- Influencer engagement.
- 40 pieces of coverage achieved across some of the world’s leading luxury blogs
- A 15% increase in loan and product enquiries
- 20% uplift of web traffic within 3 months
- Social channel reach in the millions.