Objective

London’s oldest and most exclusive luxury pawnbrokers saw the opportunity to grow their brand with the assistance of social media. Our task was to deliver a content strategy that would drive lead generation for the loan business, position Suttons and Robertsons as an industry leader and increase product sales.

Activity

After thoroughly researching the market we delivered a bespoke social marketing strategy with an emphasis on content marketing.

  • Development of branded social channels
  • An ongoing social media content strategy, some of which was inspired by pawned items!
  • Influencer engagement.

 Results

  • 40 pieces of coverage achieved across some of the world’s leading luxury blogs
  • A 15% increase in loan and product enquiries
  • 20% uplift of web traffic within 3 months
  • Social channel reach in the millions.