Objectives

Spamalot is one of the West End’s most acclaimed musicals. In collaboration with boom ents (a marketing and advertising specialist for the entertainment industry), our task was to break the news that Life’s Too Short star Warwick Davis and TV legend Les Dennis were to take on roles in a new iteration of the musical.

Activity

  • We developed a super-efficient, high impact and low cost campaign
  • Activity was focused through existing social media channels
  • VIP trips were offered to generate buzz around the new launch
  • Coverage was sought on key comedy and entertainment blogs.

 Results

  • We secured substantial growth in social community engagement
  • Reach in the millions achieved
  • We secured coverage on 100 of the UK’s leading influencer blogs and entertainment portals.