Objective

Orbital were asked to provide strategic guidance on how the National Trust would engage the general public via social media. 

Activity 

  • Consulted on the development of a digital engagement strategy
  • Developed content strategy
  • Provided blogger outreach and social SEO guidance and training to National Trust staff.

 Results

  • Improved SEO performance of National Trust blog content
  • Improved performance of social channel reach
  • Significantly enhanced sessions to website over 6 months.