Objective

Hay House publishing asked us to help promote Keeping Mum, a moving and groundbreaking book about dementia care.

Activity

  • Development of an influencer outreach strategy
  • Digital creative developed and promoted throughout social media
  • Engagement of key influencers.

Results 

  • Over 100 pieces of online coverage
  • Coverage reached over 50 million users within one month
  • Key influencers within the target market were engaged for follow up material.