Objective

In collaboration with boom ents (a marketing and advertising specialist for the entertainment industry), we were tasked with spearheading promotion of Harry Hill’s Sausage Time Tour via social media.

Activity 

  • We launched the official Harry Hill Facebook and Twitter pages and asked fans to take a selfie of their Harry Hill Expressions
  • We ran an extensive influencer outreach program to comedy, entertainment and lifestyle bloggers
  • Social community management and content strategy.

 Results

  • Facebook reach hit just over 10 million
  • Twitter reach hit 8 million
  • Influencer coverage amounted to a massive potential readership of 45 million
  • The tour sold out!