Objective 

Create an engaging Facebook campaign that introduces new core messaging and educates the target market of the values of this iconic brand whilst achieving extensive reach, engagement and positive sentiment, in the build up to Christmas.

Activity

We conceptualised, designed and developed a highly engaging Facebook game where players were challenged with saving Christmas from the Nappy Rash and Scrapes & Graze Gremlins. Entrants simply tapped or clicked on as many falling and appearing gremlins as possible within the set amount of time, and if successful, they were taken to an instant win screen!

Results 

Game plays: 118,000

Average play time: 104 seconds

Unique Users: 25,000

Number of hashtag uses: 10,500

Combined social channel reach: 13,000,000

Total number of promotional video views: 105,000