Create an engaging Facebook campaign that introduces new core messaging and educates the target market of the values of this iconic brand whilst achieving extensive reach, engagement and positive sentiment, in the build up to Christmas.
We conceptualised, designed and developed a highly engaging Facebook game where players were challenged with saving Christmas from the Nappy Rash and Scrapes & Graze Gremlins. Entrants simply tapped or clicked on as many falling and appearing gremlins as possible within the set amount of time, and if successful, they were taken to an instant win screen!
Game plays: 118,000
Average play time: 104 seconds
Unique Users: 25,000
Number of hashtag uses: 10,500
Combined social channel reach: 13,000,000
Total number of promotional video views: 105,000