Objective 

Nelsons is one of the world’s leading manufacturers of natural healthcare products, including the massively popular RESCUE Remedy, a product designed to alleviate stress related symptoms.

The objective was to deliver social media campaign activity in support of a TV ad campaign, which would clearly communicate the product values through gameplay.

Activity

We designed and delivered a two-part RESCUE Facebook game featuring innovative gameplay and entitled ‘Stop, Take a Moment & Win!’.

Results 

  • Extensive reach to the target market and increased sales over the long term
  • Number of plays: 13,000
  • Huge capture of emails during campaign
  • Hashtag #RescueRemedy mentions increased by 77% during the campaign
  • Total campaign reach: 1.7 million.