Objective

Britain’s No.1 colic remedy experiences high volumes of web traffic in the evenings, as parents search for information related to “crying babies”. We were required to find a way to support this trend and meet the growing need for reliable colic information.

Activity

With the help of the brand’s resident midwife, we conceptualised and developed a fully integrated, award winning, medically approved, Virtual Colic Clinic. The platform features a novel diagnostic tool, along with a video Q & A platform, which offers over 50 pieces of advice that are accessible 24/7, at no cost. The campaign positions Infacol as the clear market leader, dominating the web for colic related searches.

Results

  • Platform launch covered by over 30 prominent parental bloggers
  • A platform that continues to generate significant levels of traffic, year in year out
  • The platform picked up an industry award for innovation.