Objectives 

As part of a collaborative agency initiative, we were asked to help promote via social media a celebration of the English Countryside led by Scrumpy Jack Cider. This would need to achieve high levels of consumer engagement, coordinate SEO and generate influencer coverage. 

Activity

Orbital Media developed a comprehensive influencer engagement campaign that was designed to engage social channel fans within Facebook and Twitter.

Results 

  • Organic search traffic increased for the duration of the campaign by 35%
  • Social channel engagement up by 1000%
  • 10,000 hashtag retweets.