Objective 

Chivas Regal is one of the lead sponsors of the Cannes Film Festival, operating Chivas House, a branded bar, restaurant and evening venue. Orbital Media was tasked to support Chivas Regal’s presence with a comprehensive package of social media activity.

Activity

Orbital Media augmented a comprehensive and integrated global social media campaign that included complete strategic planning of the entire Chivas Regal social media presence during the Cannes Film Festival, development of a markets social media toolkit, online PR/amplification of Chivas Regal activity during the Festival, optimisation and delivery of short mixology movies for YouTube, chronicling of the Chivas presence via a branded a blog, developed and operated by Orbital Media. Social SEO was woven into all activity to ensure that Chivas content was prominent during the Festival.

Results

  • Coverage on global blogs reached just shy of 100 million visitors per month
  • Conversations around Chivas Regal increased by 77% for the campaign period
  • Chivas Regal was one of the most social media referenced brands at The Cannes Film Festival.