Objectives

Develop an internationally scalable, cost effective social media campaign to support uni-ball’s new AIR pen launch.

Activity

Conceptualised Love Is In The AIR as a viral content series and Facebook game. We produced a series of humorous viral video and photo pieces, which were used to build interest before the launch of our landmark, branded Facebook game. We negotiated valuable brand collaborations with extensive social promotion opportunity. The campaign ran for 6 weeks.

Results

Total social channel reach: 11,500,000

Number of times campaign hashtag used: 12,000

Total engagement: 36,000

Total plays: 70,000