SanDisk wanted to seek out and educate independent retail, tech store associates about the benefits and features of SanDisk products. This was to take place across all, key, European markets. A game show themed app was developed to take entrants through an intensive learning experience. We were required to coordinate the deployment of the app, with a campaign aimed at pulling in target users.
Over a period of 4 intensive weeks we mapped just shy of 30,000 relevant international candidates across 6 of the leading social networks and 6 European markets. We then developed a social media engagement strategy which would attract target users to the themed app.
- Over 8,000 independent entrants engaged with the app
- The campaign was deemed one of the most cost effective in SanDisk’s history
- Positive sentiment towards the brand throughout the campaign rose to record levels.