FeelUnique.com celebrated 10 years on the web and with it, a campaign app that would deliver extensive viral reach, engagement, email acquisition and sales.
- We defined the likely outcomes, campaign mechanics and launch strategy
- We developed and branded a bespoke Pass The Parcel Facebook app
- FeelUnique’s extensive social communities were required to open a digital gift wrapper, which revealed whether they had won a voucher or a prize
- Entrants were then incentivised to share the app, creating a huge viral opportunity.
- Smashed targets for social reach and engagement
- Well over 50,000 plays in just 2 weeks
- Substantial expansion of the client’s email database
- Sales for the period showed positive correlated growth.