FeelUnique.com celebrated 10 years on the web and with it, a campaign app that would deliver extensive viral reach, engagement, email acquisition and sales.


  • We defined the likely outcomes, campaign mechanics and launch strategy
  • We developed and branded a bespoke Pass The Parcel Facebook app
  • FeelUnique’s extensive social communities were required to open a digital gift wrapper, which revealed whether they had won a voucher or a prize
  • Entrants were then incentivised to share the app, creating a huge viral opportunity.


  • Smashed targets for social reach and engagement
  • Well over 50,000 plays in just 2 weeks
  • Substantial expansion of the client’s email database
  • Sales for the period showed positive correlated growth.