Objectives 

We were asked to audit the Henley Investments website and implement a long term SEO strategy that would increase exposure within search engines.

Activity

Every aspect of the Henley Investments website copy, code and structure was optimised, including over 500 pieces of ‘long tail’ news content. An ongoing process of developing off site SEO is delivered each month.

Results 

  • Organic search traffic increased 30%
  • Increase in dwell time 75%
  • Bounce rate improvements by 62%
  • Page view increase 5%.