Objectives

Faconnable is arguably one of the world’s most chic and iconic fashion brands. We were tasked with growing the brand presence online, via a strategic content strategy.

Activity

Orbital Media were able to:

  • Advise on a comprehensive content strategy
  • Develop digital branding
  • Develop a Faconnable blog (French and English)
  • Develop and launch a strategic blend of branded social channels
  • Produce ongoing, value adding, brand aligned search optimised content.

 Results

  • Blog traffic grew to 10,000 organic sessions per month, within 18 months. This made up 50% of the websites entire organic traffic
  • Coverage from 100 aligned fashion influencers.