Objectives

Dunhill is one of the world’s most iconic luxury fashion brands. It enjoys a loyal customer base from all over the world, thanks to its top quality designer men’s & women’s wear and accessories. The objectives set by the client were: “We’ve created our own unique online world and called it DAY 8. It’s home to some of the web’s most inspired short films, each representing a dunhill brand pillar, and we want a specialist social media agency to generate greater reach and views from the right market demographic.”

Activity

Orbital Media were able to:

  • Advise on content strategy
  • Develop a branded Youtube channel
  • Delivery of multiple coordinated influencer outreach campaigns.

 

 Results

  • Almost 3 million Youtube organic views were generated within 3 months
  • Several hundred of the world’s most important digital influencers aligned to the brand featured unique dunhill video content
  • Significant uplifts in organic web traffic, search positioning, sentiment and brand mentions.