BACKGROUND

Our Tap Game app was a Drum Awards finalist for Best Social Media Campaign. The mechanic draws upon proven successful game themes like Space Invaders and Tetris, to deliver high levels of repeat engagement.

HOW IT WORKS

The app drops branded objects which need to be either destroyed (by tapping) or avoided, while they float down to the bottom of the screen. This has been successfully deployed with some of the UK’s biggest brands, whether as a seasonal engagement campaign or as a way of helping to articulate product features.

For additional plays, users can invite (via push notification) friends to participate, tweet a branded message or follow the brand via another social channel. This app offers some of the strongest repeat consumer engagement we’ve ever seen and an unrivalled game play experience.

ACTIVATION

The app can be integrated as a fully responsive Facebook game within your brand community, your website or a dedicated campaign microsite.

CASE STUDY

What's next?

  1.  Tell us about your product, market, challenge and budget
  2.  Identify the branding and functionality you want to incorporate
  3.  App build and testing
  4.  App activation.