This app is our digital take on the classic party game, Pass The Parcel. Possibly our most viral social marketing app, with incredible results generated on every activation.
HOW IT WORKS
The game mechanic is simple. In return for connecting with the brand social channels or submitting a viable email address, users are offered the opportunity to unwrap layers of a virtual parcel. Each unwrapped layer offers the opportunity to win instant prizes, discount vouchers or exclusive content.
For additional plays, users can then nominate (via push notification) friends in their peer network, to pass the parcel onto. This offers an inbuilt virality to the game mechanic.
The app can be integrated as a fully responsive Facebook game within your brand community, your website or a dedicated campaign microsite.