Pharmacovigilance (PV) is a process that monitors the effects of medically licensed products and devices, in order to evaluate and identify previously unreported adverse reactions. This is a legal requirement for licenced medicines and something that needs careful consideration in context to any brand marketing taking place online.
Over the last 10 years, we have pioneered groundbreaking processes for safely monitoring, logging and reporting PV across the full spectrum of digital / social media channels. We are now considered the leading agency for installing compliant, PV related monitoring and maintenance.
Our service is delivered in a global context, for many of the world’s leading pharmaceutical companies. This requires careful understanding of the product licence / claims and then careful integration of our unique PV methodology into day-to-day activity. This allows fully formed, online marketing to continue unfettered.
The benefits of a defined digital pharmacovigilance strategy:
✓ Regulatory compliance
✓ Compliant, quick and efficient PV implementation within the digital and social media environment
✓ Safely opens up digital and social media marketing to highly regulated healthcare products.