Developing a successful digital and social media strategy is dependent on identifying accurate insights into:
- Where your target market(s) are active online and their communication habits
- What your target market are saying about your brand and competitors.
Collecting this data promotes informed strategic decisions, efficient allocation of resources and enhanced effectiveness of delivery.
THE BENEFITS OF SOCIAL MEDIA MONITORING:
We utilise a suite of the market’s most sophisticated social media monitoring tools. These offer the following benefits:
✓ Early detection of negative sentiment
✓ Identification of positive brand trends
✓ Competitor tracking (including share of voice)
✓ Analysis and optimisation of brand advocacy
✓ Return on investment analysis.