So last time we talked about those Social Networks which eventually lost users, and fizzled out, but what about those that never really had any to start with? One that came up only a few months ago, is Peach.
What’s Peach you say? Well, that was Peach’s main problem. No one knew about it, and those that did, didn’t really care. Plus, even when you got there, there really wasn’t much going on. Peach tried in some areas to be innovative, for example with a ‘magic word’ feature, which would make certain things happen if keywords were pressed, but failed to innovate in others. Peach could potentially still rally itself and make comeback, but it’s highly unlikely at this point.
MySpace, Google+, Peach, and many other Social Networks all suffered from, among other things, one problem. Lack of innovation. Or more accurately, lack of innovation in the right direction. Now adding innovative features is great, and it’s very important to do so, however, people love simplicity. Simplicity, in this case, means that the network is easy to get the hang of, and easy to use.
Now that might sound contradictory. How can you be innovative and simple at the same time? It’s actually not as difficult as it sounds. Start with something simple, with maybe only one or two new (emphasis on new – copying an old model often does not work) creative ideas, and then add other features later! For example, Facebook’s selling point was that it was easy to use, and let you connect with your friends directly and easily. Twitter’s idea was that everyone could have a voice online through micro-blogging. Linkedin was like Facebook, but for professionals, which was a relatively untapped market. All of these ideas were original, and helped people really get involved socially online.
Adding features is great, but make sure to add features that people actually want, otherwise you could face a backlash. For example, there was rumour going round that Twitter would be increasing the length of tweets to be 10,000 characters. However, this was met with such as backlash, that they scrapped the idea.
The beauty of Facebook, Twitter, and other growing Social Networks such as Snapchat (which is one of the fastest growing networks ever), was that they started with simple idea, that blossomed into something greater. They were easy to use for new members, and any features that were added were added slowly and steadily so that everyone understood them. Furthermore, these networks prided themselves on not being cooperate stooges, full of adverts and money-making plans, and instead being by the people, for the people.