In marketing we are always looking at how to make our campaign stand out; often trying to engineer new ways to promote our product or brand and how to use the most innovative tools and technology to get the message across. Well, sometimes it seems, that the best ideas are the simplest ones. Get it right, and that simple idea can have a huge and memorable impact.
Take the new advertising campaign by Nationwide as an example. Stripping everything back to just one person’s face telling a story via a poem, we are transported into something very sincere and moving, something that will give us that warm fuzzy feeling about the brand that they are so keen for us to experience, hoping that it will make us remember them when we come to making a buying decision.
It’s always difficult to know what will hit the right spot with your audience, and getting that right is the holy grail of marketing – but we think this campaign has shown us that sometimes it’s ok to take things back a step or two, but of course, coming up with that magical simple idea is not always as easy as it looks!