After Panda and Penguin, Google’s new pet is the Hummingbird. This new change in Google’s algorithm has caused issues for some and great content delivery for others (we list the best in the SEO summary below).
In our Social Media summary, there are the usual tips, tricks and latest news. November was great for Facebook page community managers – Facebook decided to tweak their scheduling tool, which was simply epic news for one Orbital Media staffer….
SEO Summary November 2013
A Hummingbird infographic? Yes please!!!
“SEO revolves around concepts and not keywords” is a similar phrase at Search Engine Land, with talk of the importance of ‘Context research’ over ‘Keyword research’.
Hummingbird and keywords? This article explains where we should be headed, but this image is great for getting the point across concisely (courtesy of BrightEdge/ SearchEngineLand).
(just in case you hadn’t got the message – SEO has changed, we must adapt accordingly)
Post Hummingbird, a lot of SEO’s are leaning further towards structured data, with Schema.org offering the best option as it has been taken up by all search engines. Search Engine Land gives us 7 points to consider on Schema.
So how do you set up Schema for your site? Here’s how.
If there is one authority on Google+ it’s Mark Traphagen (He talks, we listen!). Here, he discusses how individual G+ profiles gain authority in search. Do not overlook this!
We have gone a bit Search Engine Land crazy this week, but if it’s important or useful, it needs to be in our summary. This article makes sense on all that has happened with Google recently and discusses Hummingbird, G+, bounce rates and why ‘trust’ is the new King for Google.
It’s a little bit of guesswork, but there is evidence pointing to Hummingbird’s ability to use social signals as a ranking factor (google + anyone?)
Let’s not forget Google’s Penguin! Search Engine Watch has a lengthy and brilliant article on how Penguin has affected search results and also some great tips on how to recover – great takeaways here.
Now let’s talk about ‘Penguin’ and ‘Trust’ together (see the last two articles) and mix them up to get ‘How to regain trust after a penalty’…. You’re welcome!
Wordstream give us 9 clever ways to claw back that ‘not Provided’ keyword data from Google. If you want to run a fresh keyword research, this is essential reading.
Social Media Summary November 2013
This borders SEO but yet another argument on why you should be using Google+. Although there is no evidence of Google+ making an impact on non-personalised search results (when you are not signed in to Google), it does when you are signed in. Also, it looks like part of Hummingbird is there to better understand (and rank) social signals as we mentioned above. Read more on this HERE.
Social Media Examiner discuss how to run a successful social media promotion. Orbital Media are possibly the leading Social Media agency in the UK for running successful promotions on Facebook. If you want to increase your fan page numbers and engagement, get in touch.
Social Media Today discuss Facebook’s statement on increased mobile usage of the network.
Pamorama list 20 online marketing stats for 2014 in a handy infographic.
And Social media Today also put forward a good argument on why brands should be using snapchat, along with some tips on how to engage and recruit users.
Social Media Examiner list 20 Instagram tips, some really clever ones here.
And a further 18 tips covering all Social Networks from the industry pros.
Finally, it might be time for EL James to get writing again. Social Media has been blamed as a cause for a downturn in ‘bedroom activity’, as reported by the BBC.