July was no different in the world of Social Media and SEO, plenty of changes to be made aware of, new tips and tactics and stacks of articles on Penguins and Pandas, authorship, social stats and how-to’s.
We have picked out the best from all the leading blogs from last month. Read and digest all of this and you will be totally ahead of the game!
SEO summary July 2013
Search Engine Land explains the importance of integrating your SEO into Social Media and PR. Were you aware that Orbital Media are experts in all 3 fields?!
Search Engine Watch give us the Definitive guide to Penguin V2.0, and it is pretty much everything you need to know…right now.
If you have noticed a drop in rankings in search results, you will find Rand Fishkin’s whiteboard Friday video useful.
Need an SEO catch-up? Marketing Land lists all that has happened for Google SEO so far this year. This is worth reading just to make sure you haven’t missed anything.
KissMetrics tell us how to keyword research the smart way. Luckily but by no coincidence, the (smart) SEO guys at Orbital follow this nearly down to a tee. Simply the correct way to research.
2013 has been dominated by Penguins and Pandas; you might appreciate this guide to recovering after each, if needed.
Greenlane SEO identifies how businesses can benefit from Google+. Nice stuff here, although there is one major SEO tip that is not discussed. If you would like to know more about getting results from Google+ for your business, give us a call or drop us an email!
Eric Enge at Search Engine Land delivers a great article on the importance of user-content-centric SEO (The new SEO in our minds – creating content that is not to ‘game’ the search engines, but to enhance user’s experience).
Eric Enge again, this time at Stone Temple, interviewing Matt Cutts on link building. Important dialogue within!
Kathryn Aragon’s suitably titled ‘Ultimate guide to author rank’ is pretty much exactly that. Everything you need to know and some useful links to other resources provided.
Social Media summary July 2013
You think you have a killer social update that will be shared and shared… and isn’t. Sound familiar? You need to look at Social Media Examiner’s take on ‘Why people share’.
Ina similar vein, Social Media Hat show us the anatomy of a viral post.
The Next Web discuss the rise of Pinterest (It’s not stopping). With user figures now at 70 million, with (important) a significant growth outside of the US.
ReelSEO report on YouTube’s recent changes to its analytics tool, worth checking out.
Need some guidance on how to make a Facebook fan page great? Level 343 have some basic tips here
Maximise Social Business details a new (free) analytics tool for Facebook, Komfo. Here you can measure how your page is performing as well as understanding your pages own Edgerank a little better.
#FacebookHashtags – Are you using them yet? Social Media Examiner have a good guide on how to and why you should.
Social Media Examiner also gives us 26 tips for your Social Network profiles…some good ones here!
QuickSprout identify the ‘perfect Facebook update’. Some great examples here of how and how not to post on Facebook.
LinkedIn have now introduced sponsored updates, which will prove most valuable to many, and we do not just mean recruiters here. More at Social Media Examiner.