There is no doubt that Facebook has changed the way people connect and communicate. And with the continued evolution of the platform since it was launched 15 years ago, Facebook trends have influenced how digital marketers behave. This makes it one of the most critical aspects of the marketing industry.
Around this time of year, strategists and experts reveal their predictions for the year ahead. We see it a lot in technology in particular, with a new set of observations every year, and a review in December of how right (or wrong) they actually were.
At Orbital Media, we spend a lot of time on social media. It’s part of our job, and we really enjoy doing it. But we often hear that some business owners consider social media more of a ‘time suck’, something that takes up a lot of time and doesn’t yield any results. In some cases, this can be true – but certainly not in all.