Blog | Orbital Media

5 digital trends relevant to the OTC industry for 2019

Posted on 03/10/201803/10/2018 by Admin

By Hayden Allen-Vercoe, Chief Operations Officer, Orbital Media 2018 has been another exciting year for emerging tech. New categories of digital marketing are being exploited by those brave enough to adapt, as well as implement – especially when the depth of research just hasn’t been available up until now. We’ve seen A.I. explode onto the scene. Early adopters of blockchain saving millions. There has been valid, concrete research into how virtual reality can enhance our wellbeing, and aid both our […]

Social Gamification Apps: Well Beyond Engagement

Posted on 30/09/201813/09/2018 by Admin

Social Gamification Apps are a surprisingly little-known phenomenon. They naturally grow social communities, reach and engagement levels, and sales figures. The results also compare to a burst of TV, but without the hefty price tag! FACT: Branded gamification apps are a massively underutilised social media strategy that we’ve consistently proven to enhance social media activity and in particular drive peer referral, and all without the slightest hint of a hard sell. Housed on a brand’s own Facebook page, these branded […]

Where Will Augmented Reality Lead Us To?

Posted on 23/09/201813/09/2018 by Admin

There is no doubt that technology is evolving at a rapid pace, and augmented reality (AR) technologies in particular, are an excellent example of how a far-flung idea from science fiction books has entered daily use technology with extensive benefits. AR has been making headlines over the past couple of years, particularly through apps like Pokémon GO, which augment animated characters on your phone screen against the real world around you, making for a truly immersive experience. Did you know […]

How to plan your 2019 social media strategy

Posted on 17/09/201813/09/2018 by Admin

Autumn signals planning season for the forthcoming year’s marketing activity, with social media firmly in every marketer’s sights. But with trends shifting faster than Theresa May’s cabinet over Brexit, you need to focus in on the true opportunities. Our hope is that this article will help you get prepped to create a 2019 social media strategy that supports and enhances your efforts, positively represents your brand and positions it for growth. That’s why we’ve explored some key trends for 2019 […]

The Tracking Versus Privacy Debate

Posted on 07/09/201807/09/2018 by Admin

As a consumer what is more important, experience or confidentiality? Some would argue this is the debate between tracking and privacy. But should you have to, or do you need to pick between one or the other? In this article, we are going to discuss this and look at a new platform which may be here to answer these concerns. Tracking seems to have been in the news forever. It has, and for good reason. Recent news There was the […]

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