We are huge fans of virtual reality and its use as a marketing tool, and we are seeing more and more creative uses of it to thoroughly immerse the user in a wonderful and exciting experience. Often these experiences are thrill based, such as a roller coaster, game simulation or a driving experience, but that’s not the case with Cancer Research UK’s latest campaign of a virtual flower garden at this week’s RHS Hampton Court Palace Flower Show in London.
The user will wear an Oculus Rift headset and will enter a virtual and seemingly endless flower meadow featuring more than 100,000 flowers, each with the name of supporters who bequeathed the charity money in their wills. A beautifully moving tribute to those people and incredibly moving for everyone visiting, which will no doubt leave an impression that will last long after the experience itself.
The immersion of VR is a powerful tool, and it is immensely encouraging to see it used in such as special and purposeful way, and no doubt we will see more amazing displays such as this in the future.