Facebook’s annual F8 Developer Conference is currently taking place in San Francisco (Wednesday 25 & 26 March 2015). Whilst the reports coming out are mostly of interest to developers, there are a number of aspects us marketers can read between the lines on and predict for our own strategies going forward.
We’ll be sharing a few of our own insights over the coming days, this being the first and concentrating around the news regarding Facebook Messenger update.
As we all know, Facebook Messenger is now a stand-alone app but can be used through the platform on desktop also. It’s super handy for chat and obviously cheaper than a text message!
Interestingly users will soon be able to send photos, GIFs and music through messenger, which currently only allows for text and emoticons.
But the big news from our perspective is that Messenger is going to become one of your most valuable peer referral tools.
How do we know this?
Well, let’s start with the fact that developers can now add a Messenger button to their third-party apps. So, for example, let’s say your app is commerce driven, once a purchase has been made through the app, the customer could share details of the purchase directly with a friend on Facebook by clicking the Messenger button. Nice.
It’s important to point out that many of the early partners working with Facebook Messenger are focused on photos and entertainment right now. However others are building Messenger in as an added feature that will drive valuable peer referral.