There’s been a fair bit of negative talk about Twitter in recent weeks and months, with revenues and growth not looking that great in comparison to rival social networks. Twitter are not going down without a fight though, and are planning a series of updates to keep marketers and users interested and committed.
Changes will include: Top Stories, a weekly digest of all the relevant and interesting stories and people that have surfaced that week and Conversational ads which could be a winner, with options to add response buttons to ad tweets to gain interaction from users. Other new changes include: tailored trends; follower suggestions; and the much awaited character limit increase – which we talked about back in June. There’s even a new timeline planned that will show you the best of what you’ve missed if you’ve been from your screen. All of this is geared towards the idea that Twitter is not just a social platform for users, but a viable and efficient option for marketing companies as well.
But, with further changes coming to Facebook and new updates to Instagram being rolled out as we speak, Twitter really needs to up its game and roll out these changes before marketers are wooed away to other, more engaging, channels.