Never heard of Kwangl? You need to!
We’ve had these guys o the radar for almost a year now and for good reason. They’ve developed a truly unique Twitter platform, which in essence allows you to reward swathes of people with a coupon for generating masses of buzz around your product.
Kwangl’s talented roots are from the sports marketing industry, initially seeing the platform as an opportunity for key sponsors to reward audiences of sports fans at venues in return for fans generating mass buzz like we’ve never seen before – in fact the platform can deliver a massive 50,000 real time rewards a minute!
So, whether you want to increase your followers and trend your hashtag or more importantly create social commerce opportunities on a grand scale then you need to check these guys out.
You’ve treated you and a friend to tickets to see The Rolling Stones in London. You arrive and settle in to the performance, then see an LED screen saying:
“TONIGHT ONLY 50% OFF U2 TICKETS AT THE O2 – go to kwangl.RollingStones.com and Tweet #U2attheO2 to receive your digital coupon”.
Whilst U2 would obviously sell out in seconds anyway, you can start to understand the power of the technology. Not only can you create an opportunity for and track mass sales, you can also create instant buzz through twitter – something like this would surely trend in seconds.
It’s as simple as that. You do need to visit a Kangle campaign microsite (branded with the sponsor) in order to run your campaign, but you can have full control of the branding as we understand.
Check out this article written about the Jack&Jones trial with the Handball Association. http://www.theuksportsnetwork.com/tag/advertising
Interested in testing out? – Please contact us to discuss.