Has the John Lewis advert done the business

It’s that time of year again: Time for the John Lewis Christmas Ad to cause a social media frenzy!

Unless you are hiding under a rock in the middle of a desert somewhere, surely you will have by now seen the new John Lewis Christmas ad featuring the adorable young girl longing for Christmas morning and the star of the show, the family’s pet dog #BusterTheBoxer.

With over 7 million views on YouTube already, it’s another internet sensation for the retail giant. The eagerly anticipated advert does not disappoint and will put just about anyone in the mood for the festive season ahead.

For John Lewis, it’s another great branding exercise with the aim to put them in the forefront of all our minds when it comes to where to shop this Christmas. The effectiveness of that and whether it has been money well spent (the ad is reported to have cost a cool £1 million to produce) will be revealed in the tills and online shopping baskets.

The campaign integration across all channels is pretty impressive and as ever they stand to make a few million our of the advert’s fluffy Buster (£15) and friends toys. That’ll pay for the ad anyway!


Interestingly, this year the supporting marketing has in part jumped on the Virtual Reality bandwagon and allows users to enjoy the experience of jumping on a trampoline with some friendly animal folk. The experience is fantastic, with crystal clear graphics – hopefully we’ll be seeing more brands start adopting virtual reality as a means of supporting their TV ad spend.

What appears to be the most successful aspect is the Buster Snapshat filter, which people seem to be going mad for. There really is something for everyone here, reflecting the John Lewis’ core offering.


Hats off to the team, I think they’ve only gone and dominated the Christmas chatter before Christmas has even got started once again!