Many businesses believe that the filtered little square images and no-word-limit captions that give Instagram such an edge over Facebook, Pinterest or Twitter are perfect for promoting products. Up to a limit, this may be so, but hard sell tactics involving posting nothing but product images are of as much use on Instagram/ other social media as building a cat-flap in an elephant house.
Social Media Marketing
Marketing products/ services on social media networks is not about bombarding consumers with an endless stream of sales pitch. This kind of strategy is more likely to lose a follower a minute than building a healthy follower base.
Building up a strong base of followers on Instagram/ social media in general is all about reaching out to and engaging others by means of providing entertaining and informative content likely to generate comments, likes and shares. In short, it is all about giving people something worth following. Here are some tips on how to grow an Instagram follower base.
Growing an Instagram Follower Base
The first step towards attracting Instagram follower is to post quality images that have meaning to followers/ potential customers. While it is general knowledge that posting state-of-the-art, high resolution images is a somewhat pointless undertaking here, this does not mean images should be blurred, grainy or giving the impression that they were taken with a cheap 1930’s camera.
First and foremost, however, images should be relevant and meaningful. This could mean, for example, posting photos of:
• An ‘ordinary’ person using your product
• Your office or a street-view from your office window
• Staff members at work/ company events
In essence, while variety is the ‘spice of Instagram’, relevance is what really matters.
Using apps like Picstitch or Diptic, for instance, to combine several pictures into one creative whole is also a great idea, as combined images have the potential to attract up to 22% more comments and 19% more likes than singles. Instagram users also seem to prefer images to which certain filters have been applied. The most popular of these filters include:
If a post is based on/ related to the colour of a product, it is, however, best to stick to #nofilter, as all of these filters will distort images’ colour balance.
Other ways of attracting Followers
Making sure existing Facebook followers are aware of your Instagram account; using popular, as well as some of your own, unique hashtags, and taking a closer look at what makes competitors’ followers ‘tick’ all help to increase the number of your company’s Instagram followers.