Today’s online environment is exceptionally crowded, making it necessary for companies (and, of course, individuals) to stand out from the rest of the crowd by delivering a consistent and distinctive brand identity.Unique, consistent branding assists both in defining your company’s identity and establishing an attractive professional appearance. This, of course, is of particular importance for smaller, new businesses.
Twitter and Brand IdentityOn most social media platforms, it is not possible to customise your company’s profile to match your branding. It is, however, possible to do this on Twitter. Companies can customise the background (wallpaper) of their profile page, as well as customising the colour of tweet texts, hashtags and hyperlinks to perfectly match their brand. Customising your company’s Twitter profile is made easy by following these steps:
- Click on the gear icon (top right-hand corner of screen)
- Select ‘Settings’
- Select ‘Design’
The design menu then allows you to choose between your own, branded wallpaper and one of many pre-made themes. Twitter offers thousands of excellent background patterns, as well as plenty of colour palettes, to make customising profiles simple. Naturally, it is important to select colour schemes that best match your branding and represent your company to perfection.
Increasing your Twitter share rates is made a lot easier by pre-populated tweet links, which allow you to create hyperlinks that automatically generate tweets whenever someone clicks on them. Here is how to create these helpful links:
Begin with: http://twitter.com/home/?status=
Add the text you wish to tweet after the equal sign, replacing spaces with a + sign, then add URLs, Twitter handles or bit.ly links as usual, replacing the pound sign with %23 if you wish to include a hashtag.
If you wanted, for example, to tweet this particular post (complete with hashtag), your URL should look like this:
To ensure the formatting looks and works correctly, test it (the URL) in your own browser before adding the hyperlink to your content. That is it, your pre-populated tweet link is now ready for tweeting and will generate a new tweet whenever your fans/ followers click on it.