Since the advent of the mobile phone, mobile games have been popular. From classic snake on the Nokia 3310 to the sophisticated mobile gaming apps of today, gamification and mobile devices have been a big hit.
Unsurprisingly, businesses around the world have noticed this trend, and have started looking into ways of including mobile learning and gamification into their businesses. In particular, there are four industries that have been taking full advantage of this key partnership, and using it to create strong branding and happy customers.
Let’s take a look at what these are and what they’re up to:
Gamification has already taken off hugely in the healthcare sector, and it’s not hard to see why. On the one hand, you have the healing power of gaming, which we’ve talked about in detail before.
Using games and VR headsets, doctors have been able to effectively manage both chronic and acute pain in patients – from joint pain to severe burns. You can find out more about the healing power of gamification here.
Gamification has also proven effective in encouraging users to take control of their own health – from couch to 5K programmes overlaid with an interactive zombie story, to games that teach children how to manage their own healthcare and medical needs.
So where does mobile learning fit into all of that? Often, by using both elements. While gamification alone is being used to help patients, both gamification and mobile learning are being used to educate and train healthcare providers.
Training in the healthcare sector is unique in terms of the challenges it presents; traditional training methods have long since fallen out of favour. Travelling and taking time away for day-long training courses just isn’t feasible; so the healthcare industry has adopted a more flexible approach.
Mobile learning reduces the cost strain on healthcare providers, makes upskilling more accessible, and allows flexible ‘micro-learning’ to fit around an already hectic schedule. All of this means healthcare providers can have access to better training at a convenient time.
The food industry has an almost infinite scope for simulation-based mobile learning. For example, large chains benefit significantly from simulating the food preparation process, helping employees learn how to do anything from creating trademark burgers through to dealing with customers and managing stock.
Gamified courses can also be used to assess employees – for examples quizzes and games that assess if an employee knows the ingredients that go into preparing a dish, or explaining a process visually.
One of the main reasons most of these training experiences are mobile-based are because food establishments don’t have a wide range of computers for easy use. This means training needs to be either a hands-on experience, or done in a way that is flexible and portable on multiple devices.
The fast-paced nature of the food industry means gamified learning can be done in bite-sized chunks, picked up and put down when there is time to spare. By approaching training in this way, employees can complete all training needed without the business losing a resource, and they have the ability to upskill and advance in the business.
Mobile learning and gamification are two leading trends that have been used extensively in training for years, specifically in online training programmes. Mobile learning has long been established as a ‘must-have’, with remote workers being able to hook in and receive training at a time and place that suits them.
This adaptability also extends to platform – so training can be done on desktops, laptops or even mobile phones if needed. But more than that, the training industry has learned that they can combine mobile flexibility with gamification, creating an enhanced learning environment that delivers much better results.
According to research, gamification shows a 60% increase in learner engagement, and a 43% enhancement of employee productivity. By gamifying mobile learning and training programmes, businesses can use their combined power to fuel higher engagement in the materials, improve knowledge acquisition and provide a much higher ROI than using just mobile learning or gamification on their own.
Fast Moving Consumer Goods
The fast moving consumer goods industry can also use gamification to reach consumers on mobile devices. Whether that’s through a rewards app that encourages collecting (great for the completionists out there); or through branded mini-games that sow the seeds of your brand in your customers’ minds.
Gamification can be a powerful marketing tool. Mobile internet use surpasses desktop substantially now, which means that brands that can capture consumers’ interest on mobile stand a much better chance of converting them on the device they’re most comfortable with. The important thing here is for brands to create a mobile experience that is compelling enough to shift consumers from bystanders to genuine prospects, and eventually to loyal customers.
Through all of these vastly different industries, one thing is clear: mobile learning and gamification are an essential partnership. Put together, they have the power to improve workforces, influence customer behaviours, and advance the medical industry faster than we previously thought imaginable.
At Orbital Media, we help businesses use mobile learning and gamification to achieve all of this, and more. If you would like to know more about creating your own gamification and mobile learning solutions, just get in touch with the team at Orbital Media today.