If you’re not already using video as a marketing tool for your business, then you should seriously be considering it, and now with the arrival of Facebook Live it has never been easier. Video is already a highly recommended tool for promoting your brand, product, and business, and with predictions (by digital marketing company Syndacast) showing that by 2017 video will account for 74% of internet traffic, it’s time to get serious about including it in your marketing plans.
Facebook Live adds a more personal dimension enabling businesses to connect with their customers in a way that almost feels like a face-to-face meeting. Customers are looking for that connection that Live can provide – for product launches and demos, business updates, customer question & answer sessions, behind-the-scenes tours, the list of how it can be used for your business goes on.
There’s never been a better time to make video part of your content strategy, to not only increase the opportunities to interact with customers and prospects, but to also improve your website SEO.