Doctor wearing virtual reality goggles

How Virtual Realities Will Change The OTC Industry

VR is branching out of the world of video games and becoming an integral part of everyday life. But the healthcare industry, in particular, is set to change dramatically with the introduction of VR technologies.   But while VR can be used to train doctors and present them with patient information straight away, it can be a challenge to see how VR will impact the other end of the spectrum – the OTC medications and the pharmacies that supply them. […]

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Consumers to enjoy the Virtual Reality spoils of war

In a race to dominate the Virtual Reality landscape, Oculus has just announced it’s knocking a huge £200 off its Rift headset and Touch Controller bundle, now selling for £600 down from £740, and in turn leaving HTC looking like the overpriced competitor at £760.   It’s good news for all those involved in developing VR, the barriers to consumer entry are slowly but surely coming down and therefore an increase in ownership is inevitable. This in turn means a […]

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Older person using Virtual Reality

How virtual reality will revolutionise healthcare

This has been the year that virtual reality (VR) has started to make its mark and it’s only set to grow. While numerous brands start to embrace the new technology, its potential to revolutionise the healthcare industry is only just beginning. In fact, Global Industry Analysts predict that the worldwide market for virtual reality in healthcare will reach $3.8 billion by 2020*. It’s still very early days for the adoption of this technology, but developments are moving at pace and […]

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Bring home the bacon… VR meets shopping

As predicted, virtual reality is seeping into all areas of our lives it seems, now you can explore a virtual world of ‘flavourscapes’ on Black Label Bacon’s website and even add items to your shopping cart using your eyes to navigate. The virtual world is not like any world you’ve explored to date, and you’ll almost certainly never have viewed a slice of bacon in this way before either! It’s fun and interactive, and that’s the idea. You are drawn […]

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