What makes the ideal pharmaceutical social media marketing agency

10 years of promoting licensed medicines, medical services and medical devices via social media has presented us many a challenge to say the least. Often held back by the acres of red tape and concerns over dealing with consumer misuse, product abuse and the dreaded pharmacovigilance protocols, historically many brand managers often feel overwhelmed and simply decide that their efforts are often better focussed elsewhere. However, there’s no denying that social media is here to stay and is the preferred […]

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Instagram Stories Vs Snapchat

Snapchat may not be your first choice for business? But how about Instagram Stories? For many businesses social media is a key part of the marketing mix and forms a huge portion of an overall marketing strategy. However, there are a lot of social channels to choose from, and understanding which ones are right for your business is essential if they are to be used successfully. One social channel that may be considered a bridge too far for many businesses […]

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SEO: It doesn’t end with the launch of your website

SEO: It doesn’t end with the launch of your website

When you think of SEO you are probably thinking that you have that nailed down; you’ve written your website content using relevant keywords and phrases, you’ve given all the images relevant descriptions and names, you’ve added some links and have a few backlinks in place. Now you just need to wait as the enquiries roll in. But the story doesn’t end there: SEO is an ongoing task that should be near the top of your weekly marketing to do list. […]

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Too Big to Beat - Can a new Social Network ever be created (and succeed)? (Part Two)

Too Big to Beat – Can new Social Networks ever be created (and succeed)? (Part Two)

So last time we talked about those Social Networks which eventually lost users, and fizzled out, but what about those that never really had any to start with? One that came up only a few months ago, is Peach. What’s Peach you say? Well, that was Peach’s main problem. No one knew about it, and those that did, didn’t really care. Plus, even when you got there, there really wasn’t much going on. Peach tried in some areas to be […]

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