Influencer marketing has its roots in online communities and forums, where the most active users influence other members.
10 years of promoting licensed medicines, medical services and medical devices via social media has presented us many a challenge to say the least. Often held back by the acres of red tape and concerns over dealing with consumer misuse, product abuse and the dreaded pharmacovigilance protocols, historically many brand managers often feel overwhelmed and simply decide that their efforts are often better focussed elsewhere. However, there’s no denying that social media is here to stay and is the preferred […]
Snapchat may not be your first choice for business? But how about Instagram Stories? For many businesses social media is a key part of the marketing mix and forms a huge portion of an overall marketing strategy. However, there are a lot of social channels to choose from, and understanding which ones are right for your business is essential if they are to be used successfully. One social channel that may be considered a bridge too far for many businesses […]
The wait is finally over! No, not the new iPhone 7, but Twitter’s character limit update. Twitter has finally rolled out their long ago promised changes to the 140 character limit applied to tweets. It is now possible to add a picture or video link to your tweets and still have 140 characters to get that all important message across to your audience. With images and video playing such an important part in marketing messaging these days, it’s an essential, […]
When you think of SEO you are probably thinking that you have that nailed down; you’ve written your website content using relevant keywords and phrases, you’ve given all the images relevant descriptions and names, you’ve added some links and have a few backlinks in place. Now you just need to wait as the enquiries roll in. But the story doesn’t end there: SEO is an ongoing task that should be near the top of your weekly marketing to do list. […]