So you’ve finally taken a leap of faith, and jumped into Social Media. Even better, you’ve decided to start off with the largest social network in the world, Facebook, with a whopping one billion members to help spread awareness about your business. But Facebook, especially for beginners, can be daunting, and you wouldn’t want to fall at the first hurdle. Lucky for you, this handy guide exists!
We were lucky enough to be invited along to speak at the 26th Nicholas Hall OTC conference in Paris recently and wanted to share our experiences. Many of the worlds leading pharmaceutical companies CEOs and executives attend the event to learn of new trends and take advantage of one of the best networking opportunities in the global consumer healthcare market. Our challenge – make a case for positive return on investment for social media within the consumer healthcare market in […]
Today’s online environment is exceptionally crowded, making it necessary for companies (and, of course, individuals) to stand out from the rest of the crowd by delivering a consistent and distinctive brand identity.Unique, consistent branding assists both in defining your company’s identity and establishing an attractive professional appearance. This, of course, is of particular importance for smaller, new businesses. Twitter and Brand IdentityOn most social media platforms, it is not possible to customise your company’s profile to match your branding. It […]
The appearance of the images you post on Instagram can make all the difference between your Instagram marketing efforts being successful or failing miserably. Colours, the setting of your images and the perspective from which they are taken all play vital roles in how successful (in terms of likes, shares and attracting new business, of course) your images are. Here are some pointers on how to create great Images for Instagram:
Many businesses believe that the filtered little square images and no-word-limit captions that give Instagram such an edge over Facebook, Pinterest or Twitter are perfect for promoting products. Up to a limit, this may be so, but hard sell tactics involving posting nothing but product images are of as much use on Instagram/ other social media as building a cat-flap in an elephant house. Social Media Marketing Marketing products/ services on social media networks is not about bombarding consumers with […]