Around this time of year, strategists and experts reveal their predictions for the year ahead. We see it a lot in technology in particular, with a new set of observations every year, and a review in December of how right (or wrong) they actually were.
The fireworks have been let off and the champagne has been uncorked – so that must mean it’s another New Year! And of course, it wouldn’t be a New Year without some resolutions to go with it. Some of those resolutions might be personal, and some might be business related.
Influencer marketing has been steadily gaining steam over the last few years, and now more and more marketers realise the value that influencers can bring to their business. If you can tap into the vast following social media influencers have gathered, then you can extend the reach and growth of your brand exponentially. But if you’ve never dived into influencer marketing before, it can be difficult to know where to start. So today, we have 5 tips to help you […]
There is no question about it – social media is changing the way we think, feel and act. And it’s bringing about changes we couldn’t possibly have predicted. Even just a few years ago, the idea of following your doctor on Facebook would be bizarre. But one look at your Facebook feed today, and it’s clear that times have changed. And there is no area this transformation is more obvious than in healthcare. But how exactly is social media […]
Social media platforms such as Facebook and Twitter are consistently being targeted with so-called ‘fake news’. In recent years the term has been used in a variety of ways and been the subject of many headlines. Arguably, the meaning of ‘fake news’ has since been diluted allowing for its use to be accepted more and more. Here is a recent example of this in the news. What is Fake News? Fake news is defined as being fabricated news that is […]