Chocolate wrappings

Why do soft drinks, confectionery and crisps perform so well on social media?

This is not a new trend. These are sectors that traditionally have an emphasis towards the younger end of the demographic spectrum. Whilst the demographic profile of social media users has moved right through to the upper ranges in recent years, there remains a preponderance of younger users which continue to align with the key markets for these products.   The listed product types recognise this and often attribute large budgets to support fresh thinking, ongoing campaigns to ensure they […]

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Linkedin are finally embracing #hashtags again

Since Microsoft acquired LinkedIn back in June for an eye-watering $26.2 billion we’ve all been waiting with bated breath to see what they were going to do next, and so far it seems not much. One thing that has happened rather quietly in the last month or so is the re-introduction of hashtags. They are mostly confined to the iOS and Android app where they are searchable and clickable, whereas in a browser although you can search for hashtags across […]

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It’s time to brush your teeth, with a chatbot of course!

Here’s a new and innovative way to encourage children to brush their teeth more: Unilever are bringing Facebook’s chatbot into our lives via a free animated, customised story with the aim to encourage children to brush their teeth for longer while they listen to the story unfold over 21 episodes. “Little Brush, Big Brush” requires interaction to enable the story to develop and ultimately reach its conclusion, and along the way there is, of course, lots of teeth brushing! Technology […]

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Instagram Stories Vs Snapchat

Snapchat may not be your first choice for business? But how about Instagram Stories? For many businesses social media is a key part of the marketing mix and forms a huge portion of an overall marketing strategy. However, there are a lot of social channels to choose from, and understanding which ones are right for your business is essential if they are to be used successfully. One social channel that may be considered a bridge too far for many businesses […]

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