Why do most household cleaning brands underperform on social media?
Given the nature of the sector it is not surprising why so many household cleaning brands underperform on social media, some may argue that it’s hard to get excited about cleaning products after all… or is it? Research suggests that the biggest growth in consumer expenditure for cleaning products products occurs when people embark on starting a family. Now consider that new parents are one of the most voracious consumers of social media content, of any demographic. So where […]
