There is no doubt that Facebook has changed the way people connect and communicate. And with the continued evolution of the platform since it was launched 15 years ago, Facebook trends have influenced how digital marketers behave. This makes it one of the most critical aspects of the marketing industry.
Given the nature of the sector it is not surprising why so many household cleaning brands underperform on social media, some may argue that it’s hard to get excited about cleaning products after all… or is it? Research suggests that the biggest growth in consumer expenditure for cleaning products products occurs when people embark on starting a family. Now consider that new parents are one of the most voracious consumers of social media content, of any demographic. So where […]
As marketers we all live for that moment of brilliance when we conceptualise a campaign that we just know will deliver on EVERY level. It’s then just down to the client to be convinced of course. I guess it’s a bit like writing a song, sometimes it can take years, other times ‘BANG’, it appears whilst you’re on the phone to your mum talking about something totally random! Tasked with raising the awareness of our client, uni-ball’s innovative new pen, […]
So last time we talked about those Social Networks which eventually lost users, and fizzled out, but what about those that never really had any to start with? One that came up only a few months ago, is Peach. What’s Peach you say? Well, that was Peach’s main problem. No one knew about it, and those that did, didn’t really care. Plus, even when you got there, there really wasn’t much going on. Peach tried in some areas to be […]
Remember Diaspora? Maybe Digg? Ok, those two maybe not, but what about MySpace? Or Google+? Surely you’ve heard of those! All of those websites have two things in common. The first is that they are all Social Networks. The second is that their downfall, at least in part, was caused by the Social Media giant, Facebook. Now there were other factors that led to their failure, but it does lead to a few important questions, the main being, why did […]