Why do most household cleaning brands underperform on social media?

Given the nature of the sector it is not surprising why so many household cleaning brands underperform on social media, some may argue that it’s hard to get excited about cleaning products after all… or is it?   Research suggests that the biggest growth in consumer expenditure for cleaning products products occurs when people embark on starting a family. Now consider that new parents are one of the most voracious consumers of social media content, of any demographic. So where […]

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Too Big to Beat - Can a new Social Network ever be created (and succeed)? (Part Two)

Too Big to Beat – Can new Social Networks ever be created (and succeed)? (Part Two)

So last time we talked about those Social Networks which eventually lost users, and fizzled out, but what about those that never really had any to start with? One that came up only a few months ago, is Peach. What’s Peach you say? Well, that was Peach’s main problem. No one knew about it, and those that did, didn’t really care. Plus, even when you got there, there really wasn’t much going on. Peach tried in some areas to be […]

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Case study – Nelsons RESCUE Remedy Facebook game

We’ve just completed our RESCUE Remedy 2-part Facebook game for leading natural healthcare provider, Nelsons. Entitled ‘Stop, Take a Moment & Win!’, the game is jam packed with subtle brand messages that reinforce the product’s values and educates the users as to what the product is there to do. Incentivised with winning a Kindle HD as well as a Champney’s voucher, users need to achieve a set time for the challenges before being added to a live leaderboard and entered […]

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