The world has gone Pokémon crazy! But how does that help your business?

The world has gone Pokémon crazy! But how does that help your business?

You may be scratching your head and wondering what on earth this Pokémon Go craze is all about, but one thing is for sure it has captured the imagination of a lot of people. It may well all blow over in a few weeks or months, but while we’re in the midst of it there are ways your business can capitalise on the increased number of people pounding the streets hunting for Pokémon: no, really, there are! Image source If […]

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Snapchat Brands – How (and why) brands are using Snapchat

Do you know the significance of March 12th? No, St. Patrick’s day is on the 17th, and no, International Women’s Day was the 8th. So March 12th. Have you guessed yet? It was in fact, the day that Cadbury became the first UK based confectionary brand to use Snapchat’s ad platform! Now that might not have been what you were expecting, but the significance of this campaign, and of the importance of Snapchat, cannot be understated!   This isn’t the […]

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How to run a competition on Facebook

So, you’re planning a campaign to reach new targets, grow your Facebook community, drive engagement and hopefully a few sales too… but you’re stumped on how to get maximum returns here. But before you go any further were you aware that Facebook has some pretty stringent guidelines for running a promotion – click here https://www.facebook.com/page_guidelines.php. OK you’ve got your head around the Facebook guidelines, you’ve listed out your KPIs, honed your messaging and set a time schedule for activity. Now’s […]

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