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What’s In a Story?

We are surrounded by stories. Everywhere you look, a story is being told, thought or lived. This might sound like a big abstract concept, but it’s absolutely true. We can’t get enough of stories in our lives, and the more we see, the more we want to see.

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Social engagement mistakes made by brands

A successful social media strategy requires clarity and alignment between the brand and its communities; if this is missing then the engagement will be disappointingly low. In addition, a focus on growing large communities to increase engagement will likely also lead to failure if the brand cannot recognise that their community of 10,000 highly engaged users is far more powerful than a community of 1,000,000 disengaged users. It’s not about the size, it’s what you do with it!   Other […]

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What makes the ideal pharmaceutical social media marketing agency

10 years of promoting licensed medicines, medical services and medical devices via social media has presented us many a challenge to say the least. Often held back by the acres of red tape and concerns over dealing with consumer misuse, product abuse and the dreaded pharmacovigilance protocols, historically many brand managers often feel overwhelmed and simply decide that their efforts are often better focussed elsewhere. However, there’s no denying that social media is here to stay and is the preferred […]

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