Influencer marketing has its roots in online communities and forums, where the most active users influence other members.
A successful social media strategy requires clarity and alignment between the brand and its communities; if this is missing then the engagement will be disappointingly low. In addition, a focus on growing large communities to increase engagement will likely also lead to failure if the brand cannot recognise that their community of 10,000 highly engaged users is far more powerful than a community of 1,000,000 disengaged users. It’s not about the size, it’s what you do with it! Other […]
As marketers we all live for that moment of brilliance when we conceptualise a campaign that we just know will deliver on EVERY level. It’s then just down to the client to be convinced of course. I guess it’s a bit like writing a song, sometimes it can take years, other times ‘BANG’, it appears whilst you’re on the phone to your mum talking about something totally random! Tasked with raising the awareness of our client, uni-ball’s innovative new pen, […]
10 years of promoting licensed medicines, medical services and medical devices via social media has presented us many a challenge to say the least. Often held back by the acres of red tape and concerns over dealing with consumer misuse, product abuse and the dreaded pharmacovigilance protocols, historically many brand managers often feel overwhelmed and simply decide that their efforts are often better focussed elsewhere. However, there’s no denying that social media is here to stay and is the preferred […]