Potential banana skin

Social engagement mistakes made by brands

A successful social media strategy requires clarity and alignment between the brand and its communities; if this is missing then the engagement will be disappointingly low. In addition, a focus on growing large communities to increase engagement will likely also lead to failure if the brand cannot recognise that their community of 10,000 highly engaged users is far more powerful than a community of 1,000,000 disengaged users. It’s not about the size, it’s what you do with it!   Other […]

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What makes the ideal pharmaceutical social media marketing agency

10 years of promoting licensed medicines, medical services and medical devices via social media has presented us many a challenge to say the least. Often held back by the acres of red tape and concerns over dealing with consumer misuse, product abuse and the dreaded pharmacovigilance protocols, historically many brand managers often feel overwhelmed and simply decide that their efforts are often better focussed elsewhere. However, there’s no denying that social media is here to stay and is the preferred […]

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Bring home the bacon… VR meets shopping

As predicted, virtual reality is seeping into all areas of our lives it seems, now you can explore a virtual world of ‘flavourscapes’ on Black Label Bacon’s website and even add items to your shopping cart using your eyes to navigate. The virtual world is not like any world you’ve explored to date, and you’ll almost certainly never have viewed a slice of bacon in this way before either! It’s fun and interactive, and that’s the idea. You are drawn […]

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Has the John Lewis advert done the business

It’s that time of year again: Time for the John Lewis Christmas Ad to cause a social media frenzy! Unless you are hiding under a rock in the middle of a desert somewhere, surely you will have by now seen the new John Lewis Christmas ad featuring the adorable young girl longing for Christmas morning and the star of the show, the family’s pet dog #BusterTheBoxer. With over 7 million views on YouTube already, it’s another internet sensation for the retail […]

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