Welcome to our third and final part 3 of ‘how to launch the best Christmas social media campaign‘. If you haven’t seen part 1 yet, click here and click here for part 2. A strong promotional plan – You may have found that elusive award winning idea, the slickest visuals and created an overly excited CEO, but without a good promotional strategy… you’re absolutely wasting your time. I mentioned above that there’s a tidal wave of noise on social at Christmas as […]
Welcome to part 2 of ‘how to launch the best Christmas social media campaign. If you haven’t seen part 1 yet, click here. Sexy brand centric graphics – FACT: A good graphic designer is worth their weight in gold and this is especially so when it comes to your social media campaigns. Poor graphics is the difference between people hanging around to get involved and disappearing quicker than a shot of vodka around Oliver Reed. Graphics need to be aligned […]
Ahhhh Christmas… mulled wine and festive cheer come to mind, well maybe not for the avid social marketer who will be feeling the pressure from the top to ‘deliver a rip snorting Christmas social media campaign’ from around Spring time right up until Boxing Day and often beyond! Typically hosted on Facebook, you don’t necessarily want to do anything you’ve done before AND of course it has to be bigger and better. Another challenge is that Christmas always brings with […]
With an ageing population firmly on the horizon in the Western world, assisted by medical breakthroughs in the main, it’s estimated 1 in 5 of the population (10%) will be over 65 by 2018. This is only going to increase the pressure on national health services, driving a greater argument for privatisation (unfortunately for most). Private healthcare will obviously boom, meaning greater levels of investment in tech and marketing, especially in the realms of social media, which will become the […]
Never heard of Kwangl? You need to! We’ve had these guys o the radar for almost a year now and for good reason. They’ve developed a truly unique Twitter platform, which in essence allows you to reward swathes of people with a coupon for generating masses of buzz around your product.