Social media’s future role in consumer healthcare

With an ageing population firmly on the horizon in the Western world, assisted by medical breakthroughs in the main, it’s estimated 1 in 5 of the population (10%) will be over 65 by 2018. This is only going to increase the pressure on national health services, driving a greater argument for privatisation (unfortunately for most). Private healthcare will obviously boom, meaning greater levels of investment in tech and marketing, especially in the realms of social media, which will become the […]