As marketers we all live for that moment of brilliance when we conceptualise a campaign that we just know will deliver on EVERY level. It’s then just down to the client to be convinced of course. I guess it’s a bit like writing a song, sometimes it can take years, other times ‘BANG’, it appears whilst you’re on the phone to your mum talking about something totally random! Tasked with raising the awareness of our client, uni-ball’s innovative new pen, […]
We were lucky enough to be invited along to speak at the 26th Nicholas Hall OTC conference in Paris recently and wanted to share our experiences. Many of the worlds leading pharmaceutical companies CEOs and executives attend the event to learn of new trends and take advantage of one of the best networking opportunities in the global consumer healthcare market. Our challenge – make a case for positive return on investment for social media within the consumer healthcare market in […]
We were recently featured in one of the pharmaceutical industry’s leading press titles (OTC Mag), notably discussing our social media strategy for a drug that many may argue is a ‘toughie’ in relation to social marketing based on the sheer amount of legal hoops to jump, not forgetting the tricky nature of the subject, migraine relief. This is no doubt a specialist knowledge is required to effectively manage and market such a brand on social media, particularly when considering community […]
We have been busy working with UK weight loss surgery providers Phoenix Health, in what could be described as a total presence online. Our approach to online marketing for medical providers was meticulous in preparation and planning. We commenced with a website redesign, creating a responsive site with an agreeable aesthetic and user journey. The site has also undergone the first stages of SEO.