Social Media Press Release Tips

By now you’ll no doubt be well aware of the importance of social media and its value to marketing today… that’s old news. BUT why are so many PRs still adopting the ‘traditional press release template’ when promoting to the likes of bloggers? This article explains what the differences between a traditional press release and a social media press release really are and helps you to get to grips with putting one together. Let’s start by comparing bloggers and journalists […]

READ
MORE

Traditional PR Is Far From Dead!

We’ve recently seen a huge increase in the numbers of traditional PRs signing up for our online PR course, most of which are extremely nervous about all the scare mongering that is going on in the marketing, new media and PR press about the fact that Trad PR is on the ropes. As a social media consultant and someone constantly involved with the new realms of communication and digital PR I have to say that traditional PR still has a […]

READ
MORE

The hard facts about online PR

E-Consultancy recently released a comprehensive report all about online PR off the back of a 300 strong survey of marketing and PR professionals. It seeked to understand the percentage of PR budgets being spent on online activity; define who is driving strategy and implementation; explore its growth and highlight the challenges that marketers currently face. Here are the results in brief: – A surprisingly large percentage of retained PR budgets are being spent on Online PR. Respondents reported 39pc and […]

READ
MORE