After Panda and Penguin, Google’s new pet is the Hummingbird. This new change in Google’s algorithm has caused issues for some and great content delivery for others (we list the best in the SEO summary below). In our Social Media summary, there are the usual tips, tricks and latest news. November was great for Facebook page community managers – Facebook decided to tweak their scheduling tool, which was simply epic news for one Orbital Media staffer….
July was no different in the world of Social Media and SEO, plenty of changes to be made aware of, new tips and tactics and stacks of articles on Penguins and Pandas, authorship, social stats and how-to’s. We have picked out the best from all the leading blogs from last month. Read and digest all of this and you will be totally ahead of the game! SEO summary July 2013
After running for 6 weeks, our massively successful Makeup Vs Skincare campaign for Sudocrem’s Skin Care Cream has finished. Here’s a little insight into how to drive maximum return from your micro campaigns such as this. With a strong prize up for grabs (an iPad mini), lots of direct market relevance and a very simple call to action (critical for generating good volumes of Likes) we set up a ‘Tug Of War’ contest using a premium third party application and […]
Last month, Orbital Media was asked by Trion:Z and Colantotte to launch their brand new magnetic wristband – the Flex Loop. It needed something special and something inventive – here is what we did: We targeted top athletes and asked them to get involved by providing testimonials and images with the Flex Loop. In order to get athletes interested we tweeted them with one of our exclusive invites to review the product. These athletes were specifically chosen because of their […]
Now I’m not suggesting you’d want to upset a blogger (but then again maybe you do!) but here are 5 things to steer well clear of when communicating with bloggers, otherwise prepare to feel their wrath! 1 – Never, ever CC all the bloggers into one email. “That’s obvious” I hear you say, but you would be astounded as to how this little thing just slips through the net with a slight lapse of concentration. We’d always encourage you to […]