Blogger outreach for licenced medicines

Gifting licenced medicines to bloggers and other social influencers in return for a feature is illegal. It could get you and your client into some seriously hot water. But even if you could send product, would it really inspire the influencer to feature it, and if so, in a positive light? Taking an example of meaningless blogger outreach these days, the same principal applies…

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Social Media Marketing for Hotels

It’s a proven fact that hotels who adopt social media marketing to their broader marketing mix tend to experience significantly more web traffic that those choosing to ignore it. What’s more, if managed well, these visitors typically turn into reservations free from hefty booking agent commissions. If you’re reading this article thinking that ‘here lies the silver bullet’, you may be sorely disappointed. BUT what it will hopefully do is prove to you that social marketing is an incredibly powerful […]

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