Welcome to our third and final part 3 of ‘how to launch the best Christmas social media campaign‘. If you haven’t seen part 1 yet, click here and click here for part 2. A strong promotional plan – You may have found that elusive award winning idea, the slickest visuals and created an overly excited CEO, but without a good promotional strategy… you’re absolutely wasting your time. I mentioned above that there’s a tidal wave of noise on social at Christmas as […]
Gifting licenced medicines to bloggers and other social influencers in return for a feature is illegal. It could get you and your client into some seriously hot water. But even if you could send product, would it really inspire the influencer to feature it, and if so, in a positive light? Taking an example of meaningless blogger outreach these days, the same principal applies…
It’s a proven fact that hotels who adopt social media marketing to their broader marketing mix tend to experience significantly more web traffic that those choosing to ignore it. What’s more, if managed well, these visitors typically turn into reservations free from hefty booking agent commissions. If you’re reading this article thinking that ‘here lies the silver bullet’, you may be sorely disappointed. BUT what it will hopefully do is prove to you that social marketing is an incredibly powerful […]
After Panda and Penguin, Google’s new pet is the Hummingbird. This new change in Google’s algorithm has caused issues for some and great content delivery for others (we list the best in the SEO summary below). In our Social Media summary, there are the usual tips, tricks and latest news. November was great for Facebook page community managers – Facebook decided to tweak their scheduling tool, which was simply epic news for one Orbital Media staffer….
July was no different in the world of Social Media and SEO, plenty of changes to be made aware of, new tips and tactics and stacks of articles on Penguins and Pandas, authorship, social stats and how-to’s. We have picked out the best from all the leading blogs from last month. Read and digest all of this and you will be totally ahead of the game! SEO summary July 2013