There’s no question about it – influencer marketing has officially taken over the world. From being almost unheard of 5 years ago to an accepted part of daily life and a valid career goal, influencers have sprung up quickly and taken a firm foothold.
Social media has had a huge impact on the way the modern world works. From the way we communicate to the way we eat our food, there is no denying the impact social media has had on our society. It’s also changed the way brands put themselves out into the world.
Welcome to our third and final part 3 of ‘how to launch the best Christmas social media campaign‘. If you haven’t seen part 1 yet, click here and click here for part 2. A strong promotional plan – You may have found that elusive award winning idea, the slickest visuals and created an overly excited CEO, but without a good promotional strategy… you’re absolutely wasting your time. I mentioned above that there’s a tidal wave of noise on social at Christmas as […]
Gifting licenced medicines to bloggers and other social influencers in return for a feature is illegal. It could get you and your client into some seriously hot water. But even if you could send product, would it really inspire the influencer to feature it, and if so, in a positive light? Taking an example of meaningless blogger outreach these days, the same principal applies…
It’s a proven fact that hotels who adopt social media marketing to their broader marketing mix tend to experience significantly more web traffic that those choosing to ignore it. What’s more, if managed well, these visitors typically turn into reservations free from hefty booking agent commissions. If you’re reading this article thinking that ‘here lies the silver bullet’, you may be sorely disappointed. BUT what it will hopefully do is prove to you that social marketing is an incredibly powerful […]