Responsive marketing refers to marketing strategy built on anticipating known upcoming events and then building a marketing campaign around them. These events could range from an upcoming sport events to annual holidays. Brands can build a marketing campaign around these events so that the brand can remain relevant and increase brand awareness. Furthermore, because the brand knows these events, they can tailor a campaign specifically to run parallel with it, and thus try and link the brand with that event. […]
So, you’re planning a campaign to reach new targets, grow your Facebook community, drive engagement and hopefully a few sales too… but you’re stumped on how to get maximum returns here. But before you go any further were you aware that Facebook has some pretty stringent guidelines for running a promotion – click here https://www.facebook.com/page_guidelines.php. OK you’ve got your head around the Facebook guidelines, you’ve listed out your KPIs, honed your messaging and set a time schedule for activity. Now’s […]
If the title of this post nearly caused you to tear your hair out in frustration then don’t worry, you’re not alone. Clickbait has become the scourge of the internet user in recent years, with whole forums and blogs set up to crusade against it. And yet it doesn’t seem to look like it will die off anytime soon.
Welcome to our third and final part 3 of ‘how to launch the best Christmas social media campaign‘. If you haven’t seen part 1 yet, click here and click here for part 2. A strong promotional plan – You may have found that elusive award winning idea, the slickest visuals and created an overly excited CEO, but without a good promotional strategy… you’re absolutely wasting your time. I mentioned above that there’s a tidal wave of noise on social at Christmas as […]
Welcome to part 2 of ‘how to launch the best Christmas social media campaign. If you haven’t seen part 1 yet, click here. Sexy brand centric graphics – FACT: A good graphic designer is worth their weight in gold and this is especially so when it comes to your social media campaigns. Poor graphics is the difference between people hanging around to get involved and disappearing quicker than a shot of vodka around Oliver Reed. Graphics need to be aligned […]